Publishing -Development & Marketing

Publishing -Development & Marketing

I have worked in the book publishing and music industry for over 25 years. I have partnered with my client publishers in initiating hundreds of campaigns over nearly three decades achieving more than a combined sales of 110 million books, more than 10 New York Times Bestsellers, launching more than 35 new books, developing multiple book concepts, coaching authors and serving as leader for the Christian Booksellers Association’s initiatives for increasing retailer’s new customer acquisition.

I have worked with every major bookseller including:

  • Christian bookstores
  • Barnes and Noble, Amazon.com and Christianbooks.com
  • Walmart
  • Target
  • Costco
  • Military Base PX
  • Direct to consumer
  • Special markets

I also have worked with every major publisher in the genres of:

  • Personal living
  • Finances
  • Relationships
  • Family
  • Fiction
  • Science Fiction
  • Historical Fiction
  • Bibles
  • Bible Commentaries
  • Textbooks
  • Children’s books

Programs, products and campaigns for publishers and retailers include:

  • Developed and management comprehensive new title launch campaigns that include:
  • Product concept development
  • Book and CD cover design
  • Retail store display design
  • Sales Rep to retailer sales support materials
  • New markets initiatives
  • Ongoing bestseller campaigns
  • Direct to consumer retail partner co-op direct mail and email campaigns
  • Publisher, Retailer and individual book/author websites
  • Trade and consumer print ads
  • Specialty product development
  • Consumer focus group research
  • Created mass media and social media awareness programs

 


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Date

12 July 2017

Tags

Sales of over 100 Million Books

Contact Information

Jeffrey Whetstone

phone: 630-244-3476

email: jeff@jeffreywhetstone.com

598 Applegate Lane

Lake Zurich, IL 60047

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Capabilities

  • Account/Client Relations
  • Branding & Communications
  • Corporate Identity & Standards
  • Creative/Art Direction
  • Direct Response-Mail & Email
  • Graphic Design
  • Illustration & Conceptual Photo-imaging
  • List & Media Management
  • Packaging & Product Design
  • Program & Team Management

  • Publishing-Books, Video & Music
  • Retail Sales Campaigns
  • Research-Quantitative & Qualitative
  • SEO & Social Media Strategies
  • Staff Recruitment & Management
  • Strategic Marketing
  • Business Development
  • User Experience/User Interface
  • Website Design & Development
  • Website Application Plugin Development
  • Writing

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©{2017} Jeffrey Whetstone. All Rights Reserved. Designed By Jeffrey Whetstone

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