University Strategic Marketing & Branding

University Strategic Marketing & Branding

Contracted by Assemblies of God Theological Seminary(AGTS) President to develop long term strategic goals and plan for growth and influence within the of Assemblies of God international faith community.

I developed a multi-faceted initiative that focused on:

  • Growing student enrollment and expansion of new degree programs
  • Developed a plan positioning AGTS as a global think tank and leadership incubator
  • Expand the Seminary Impact in larger Assemblies of God worldwide denomination
  • Drive investment for developing leadership global think tank
  • As a part of this plan, I recommended the need to acquire or merge with an undergraduate school to ensure a source for increasing Seminary recruitment. Since then the AGTS has merged with

This program including a comprehensive branding communications packaging for repositioning the AGTS –as the source for connecting with a global network of communities of faith and their leaders to help engage, inspire and revive the diminishing Assemblies of God denomination in the west.

Program including:

  • Strategic marketing tactical 3-year plan for student enrollment
  • Development of funding program and investor presentation messaging

Development of New AGTS corporate identity including:

  • Logo design
  • Position statement
  • Branding imagery and core communications content development

Student enrollment recruitment resources including:

  • Print resources
  • Catalog
  • View book
  • Direct mail and email
  • Website portal specific for potential new students
  • College fair event display

Fundraising campaign including:

  • Interactive power-point presentation
  • Print resources
  • Website portal
  • Special presidents report of seminary future
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Date

12 July 2017

Tags

University Marketing

Contact Information

Jeffrey Whetstone

phone: 630-244-3476

email: jeff@jeffreywhetstone.com

598 Applegate Lane

Lake Zurich, IL 60047

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Capabilities

  • Account/Client Relations
  • Branding & Communications
  • Corporate Identity & Standards
  • Creative/Art Direction
  • Direct Response-Mail & Email
  • Graphic Design
  • Illustration & Conceptual Photo-imaging
  • List & Media Management
  • Packaging & Product Design
  • Program & Team Management

  • Publishing-Books, Video & Music
  • Retail Sales Campaigns
  • Research-Quantitative & Qualitative
  • SEO & Social Media Strategies
  • Staff Recruitment & Management
  • Strategic Marketing
  • Business Development
  • User Experience/User Interface
  • Website Design & Development
  • Website Application Plugin Development
  • Writing

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©{2017} Jeffrey Whetstone. All Rights Reserved. Designed By Jeffrey Whetstone

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