Lake Zurich, IL 60047 | 630-244-3476 | jeff@jeffreywhetstone.com. l   www.jeffreywhetstone.com


Senior Strategic Marketing & Creative Director

Powerful marketing and creative executive that has transformed the growth trajectories of Fortune 500, New York Times bestselling books and renowned Christian non-profit organizations with progressive campaigns that consistently attract, engage and retain key audience interest.

Areas of Expertise

  • Branding & Corporate Identity
  • Business Expansion
  • College Admissions
  • Competitive Leadership
  • Consumer Products
  • Consumer Retail & Ecommerce
  • Content Development
  • Creative Direction
  • College/University Marketing
  • Customer Retention
  • Customer Engagement Storytelling
  • Data Visualization
  • Display & POP Design
  • Direct Response Campaigns
  • Graphic Design
  • Growth Hacking
  • Healthcare Marketing
  • Market Research
  • Packaging Design
  • Product Development
  • Strategic Marketing
  • Social Media and SEO
  • UX/UI Research & Design
  • Website Design & Development
  • Writing-Blogs, Articles, Advertising,
  • Branding, Communications
    Presentations and Tutorials

Professional Experience

Elah strategic marketing group
President and Owner, 2007 – Present

Established a forward-thinking marketing agency positioning clients to achieve internal business operations improvement goals and aggressive revenue generation objectives for noteworthy brands, organizations, books and individuals including: The United States Army, Coca-Cola, Diageo, Visa, Pier 1, Office Max, FTD, The Chicago Tribune, Family Christian Bookstores, American Academy of Pediatrics, The Moody Bible Institute, World Vision and a more than 10 New York Times bestselling books totaling over 100 copies sold.

University Marketing

  • Admissions Marketing Campaigns for
    Traditional Undergraduate, Graduate Degree Programs
  • Admissions Campaigns Targeting Working Adults
    On-Campus and Online Study-Degree Programs
  • Student recruitment materials and campaigns
  • All University Communications Programs
  • Alumni Communications/ Key Donor Marketing
  • Fundraising Campaigns
    – Student Scholarships
    – Capitol Fund Projects
  • Intenal Student and Family Communications
  • Student Retention
  • Development of Business and Community Organization Partnerships
  • Develop marketing and communications campaigns for University Events
    – Study Abroad
    – University Sponsored Events
  • Individual Colleges Departments Marketing & Commnunications
  • Development of Multi Website Network
  • Develop goals, strategic plan including creative messaging, websites, media for all campaigns

Book & Music Publishing

  • New Product Launch Campaigns
  • Product Concept Development
  • Book Series Development
  • Book and CD Cover Design
  • Print and E-book Layout and Production
  • Retail Store Display Design
  • Sales Rep to Retailer Sales Support Materials
  • New Markets Initiatives
  • Ongoing Bestseller Campaigns
  • Consumer Retailer Co-op Direct Mail and Email Campaigns
  • Publisher, Retailer and Individual Book and Author Websites
  • Trade and Consumer Print Ads
  • Specialty Product Development
  • Consumer Focus Group Research
  • Mass Media and Social Media Awareness Programs

Retail
–  Specialty, Big Box and Warehouse Club Chains
– Catalog/Mail Order
– Ecommerce Online Stores

Services include:

  • Data Mining and Psychographic segmentation
  • Insert Merchandising/Marriage Mail and Newspaper Design and Media Placement
  • Magazine Print Advertising
  • Web Banner Ad Campaigns
  • Promotional Email Campaigns Integrated with Direct Mail
  • Website Design for Retailers and Ecommerce Sites
  • Online Shopping Cart Integration
  • Personalized URLs sites
  • Campaign Specific Landing Pages
  • In Store Signage/ Displays
  • Develope Retailer/Manufacturer Co-op Programs
  • Media Research and Marketing Plans
  • Outdoor Promotional Campaigns
  • Retailer-Special Event/Gift Products
  • Customer Loyalty Programs
  • Retailer Sponsored Credit Cards

Healthcare/Medical Marketing

  • Multi Hospital Network
  • Cardiovascular Medical and Surgical Programs
  • Cancer Treatment Radiation Therapy Program
  • Surgical Oncology Program
  • Gamma Knife Center
  • Multi-Practice Physician Groups
  • Sleep Disorder Centers
  • Palliative Pain Programs
  • Bariatric Surgical/Medical Weight Loss Programs
  • Employer Wellness & Early Detection Programs
  • Neuro acoustic Research Center
  • Bio Analysis –Executive Health Program
  • Bel-tone Hearing Aid National Program
  • American Society for Nutrition
  • American Academy of Pediatrics

 
Services Include:

  • Treatment and Prevention Campaigns
  • Customer Relationship Management
  • Customer Oriented Call Center
  • Branding Campaigns Physicians and Consumers
  • Hospital network Website Design and Maintenance
  • Special Center Microsite Design
  • Campaign Conversion Landing Pages
  • Print and Online Awareness Campaigns
  • Outdoor Campaigns
  • Radio and Television Broadcast Campaigns

 

  • Patient Segmentation Screening Program
  • Patient Downstream Marketing
  • New Product/Procedures Physician Education
  • Physician/Hospital Patient Awareness Campaigns
  • Online Interactive/Video Patient Education
  • Healthcare Association Membership Recruitment
  • Conference and Training Programs
  • Business and Community Outreach Marketing
  • Hospital Marketing and Communications
  • Website Design for Retailers and Ecommerce Sites

Accomplishments:

  • Consistently impresses clients with a dynamic formula for integrating cutting-edge technology and communication strategies to clearly convey the competitive advantages of client products and services. This has resulted in consistent repeat business and new business referrals.
  • Educates customers on the importance of tracking sales and program metrics in order to hone in on key successes along with identifying and resolving potential barriers to revenue growth.
  • Overcomes client messaging challenges by mentoring executives in how to create memorable value propositions that scale as companies accomplish market dominance.
  • Architected a proactive communications campaign for New York Times Bestseller “The Five Love Languages” leading to over 8 million copies sold and the creation of an internationally-recognized profile for Dr. Gary Chapman saving at-risk military families in need of counseling.
  • Elevated the importance of health by educating patients regarding participating in Bariatric and Medical Weight Loss programs leading to a client clinic attaining the best patient volumes in the health category within the entire state of Illinois.
  • Educated the Chicago market on the importance of purchasing news subscriptions instead of abandoning the model for free content by crafting a tailored marketing plan that increased subscriptions by 15% while also reducing 70% of subscription program operational costs.
  • Capitalized on digital marketing and POS technology innovations to increase FTD franchisee purchases by 23%.
  • Transformed a university’s reputation with a strategic marketing program that resulted in a 65% boost in enrollment.

 

healthcare marketing plus
President, 2012 - Present

Created a strategic research, marketing, communications and editorial model to position healthcare innovations and services as must-have resources to improve the health of city, regional and national populations.

Accomplishments:

  • Created a campaign to articulate the health and business value of the new Atrial Fibrillation Mini Maze Procedure that saved clients from exposure to a potential detrimental blood thinner drug and saved surgeons valuable time while improving heart procedure safety.
  • Developed community outreach for early detection cancer and heart disease testing and creation of program for screening for family health histories with patient’s personal physician, community early detection events, media campaign and collection of family health history profiles of hospital patients and all clients of hospital network specialized clinics and remote 24-hour care facilities.
  • Created co-op physician/hospital partnership marketing program Included research and identification of physician practices located in geographic areas populated by segmented population with highest occurrences of heart, cancer and age-related illnesses.
  • Created community awareness for sleep centers in partnership with family physician practices, schools, employers and community groups concerning the wide spread amount of those suffering from sleep disorders including sleep apnea.
  • Developed wellness and early prevention programs resulting in major employers providing saving in claims and employee sick time. Increased volumes for my client a hospital network with multiple family, pediatric and internists and geriatric practices.
  • Creation of specialized surgical and medical weight loss solutions program. Development of regional awareness campaign targeting physicians, employers and populated displaying co- morbidities related to morbid obesity. Program included development of consumer oriented call center, multi-media online patient education program meeting insurance requirements, patient/customer relationship process and cross marketing of related conditions including joint replacement, sleep disorders, heart and liver organ damage and onset of diabetes type 2.
  • Develop and Execution, Management and reporting for association member recruitment, renewal and reactivation for American Academy of Pediatrics and American Society for Nutrition. We also manage integrated multi-media campaigns for national Association educational and professional conferences and workshops. We also managed monthly email news updates and innovations in the fields of Pediatrics and Nutrition.
  • We have created and managed nationwide integrated consumer media programs for Bel-tone hearing aid centers. Including: print advertising, direct mail, email and customized landing pages for individual practices.

Continues to successfully secure new business from hospitals, healthcare systems, physician practices and specialized clinics by being able to change how organizations approach patient experiences and communication tactics to create greater trust and partnerships regarding treatment.

MARKS & WHETSTONE
President, 1995- 2007

When I joined Marks & Associates it was a small 3person design firm focused on newspaper inserts and direct mail campaigns for regional retailers. Over the span of 12 years I transformed Marks & Associates to Marks & Whetstone, a full service strategic marketing agency with 25 staff and billings of over $4,000,000.00 annually not including media or printing costs.

My roles included development of new clients including all pitches. Provided consulting services for various organizations for strategic marketing and business growth receiving as high as $10,000 a month a single client for my individual input.

I migrated our core client base from newspaper insert layout and design to comprehensive agency offering:

  • Strategic marketing & business consulting
  • Product development and design
  • Media purchasing and campaign management
  • Customer loyalty programs
  • Customer relationship management
  • Public Relations and event planning
  • Branding & Communications
  • Website design & development
  • Conducting market research
  • Affiliate programs
  • National multi media campaign
  • Direct response programs
  • Business development and launches
  • Web marketing campaigns
  • Video development and editing
  • Packaging and display design
  • Client communications management
  • Social media and community

We provided these services to both business to business and business to consumer clients nationwide from Miami Beach to North Dakota.

Through my leadership we were able to land major accounts worth well over $1,000,000.00 annually.
Our ability to develop strategic comprehensive programs for clients translated into complete control and decision-
making power for a majority of our clients.

Our business grew from the Chicagoland area to clients in a variety of industries nationwide including Diageo, Pier One, Office Max First National Bank, United States Army and Air Force and a variety of publishers and music labels including 10 New York times best sellers with combined book sales of 115 million copies.

I expanded our agency's focus from single project emphasis to managing comprehensive multiple media campaigns. and led the transition from traditional print media and collateral to digital/interactive media and website design services.

Montgomery, Zuckerman and davis
Creative Director, 1993 - 1995

Revitalized Coca-Cola’s print, POS, event marketing and sales strategies in the Northeast Illinois, Chicagoland and Northeast Indiana markets by leading the charge to create a new voice for the company brand.

Accomplishments:

  • Cultivated positive relationships with the Chicago Bears, Chicago Bulls, Chicago Blackhawks and Great American to develop new sponsorships to create additional high profile customer exposure.
  • Played an influential role in enabling Coca-Cola to create a brand that extended sales into Hispanic
    and African American communities.

The moody bible institute
Director of Marketing and Communications, 1990 - 1993

Serving as the Director of Marketing and Communications for the Moody Bible Institute my responsibilities were to run an internal agency which provided all marketing, media planning, public relations, school internal and external communications, branding and corporate identity standards. I was also responsible for all student admissions resources and recruiting strategy and campaigns for undergraduate school, graduate degree programs and network of remote satellite programs across the country including a pilot’s and airplane mechanics training school located outside of Portland, Oregon.

I also was the creative director and responsible for the development of content, publishing and distribution of the alumni news magazine and all fundraising campaign resource materials.

hirt & associates
Art Director, 1988 - 1990

Black dot group
Assistant Art Director, 1986 - 1988


Education & Training


Bachelor of Arts in Fine Arts, Marketing, Design, Cum Laude

university of akron
Member Of Kappa Kappa Psi Honor Fraternity


Software Proficiency

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Dreamweaver, Final Cut Pro, Microsoft Office, Joomla CMS, WordPress CMS, Constant Contact, Survey Monkey, Facebook, LinkedIn, Vimeo, YouTube, Google Analytics and Amazon Direct Publishing

Whether it's a project, campaign
or full time position, I deliver!
Call me at 630-244-3476 or email me at: jeff@jeffreywhetstone.com

Contact Information

Jeffrey Whetstone

phone: 630-244-3476

email: jeff@jeffreywhetstone.com

598 Applegate Lane

Lake Zurich, IL 60047

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Capabilities

  • Account/Client Relations
  • Branding & Communications
  • Corporate Identity & Standards
  • Creative/Art Direction
  • Direct Response-Mail & Email
  • Graphic Design
  • Illustration & Conceptual Photo-imaging
  • List & Media Management
  • Packaging & Product Design
  • Program & Team Management

  • Publishing-Books, Video & Music
  • Retail Sales Campaigns
  • Research-Quantitative & Qualitative
  • SEO & Social Media Strategies
  • Staff Recruitment & Management
  • Strategic Marketing
  • Business Development
  • User Experience/User Interface
  • Website Design & Development
  • Website Application Plugin Development
  • Writing

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©{2017} Jeffrey Whetstone. All Rights Reserved. Designed By Jeffrey Whetstone

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